Who We Are

Fifty For Free Youth Community Initiative (FFF) is a not-for-profit organization based in Toronto, Canada, focused on building character, cultivating financial literacy and basketball skill development training with the youth we serve. Our founder has developed a promising and transformative youth engagement model through years of international playing experience, community development work and passion for finance. 

What We Do

Fifty For Free Youth Community Initiative (FFF) will provide fifty youth from underserved and marginalized neighbourhoods the opportunity to participate in a basketball/financial literacy program free of charge. 


Jermaine "Rock" Anderson received an athletic scholarship to Fordham University, earning his Bachelor of Arts in Marketing. Since graduating he has spent eleven years as a professional basketball player in various leagues throughout Europe. Blessed with the opportunity to travel the world, Jermaine has seen life from different perspectives and adapted to various cultures; all while playing the sport he loves. As captain of the Canadian national basketball team, Jermaine represented our country in the 2010 World Basketball Championship and has been described as a pillar of Canada's basketball program.

In his downtime, Jermaine honed his passion for financial planning, working diligently to obtain certificates in finance.



He has completed his CSC and LLQP, while currently working towards completing his MBA at Ryerson University (Ted Rogers School of Management).


These passions combined with his deep love for the community inspired him to start FFF.